Has your business ever won an award? If the answer is no, then you are missing out on a fantastic opportunity to promote your business. It's an opportunity that is low cost (often free), highly visible, presents the business as a lea More ...

There is always lots of talk in small business and entrepreneur groups about getting Free press. Most want to know how to get plugged into this opportunity, some never jump in and risk rejection and others are rejected again and again and keep on try More ...

1. Web, web, web - The first thing most journalists do when they are looking for experts to interview is search the internet. The bigger the footprints you leave on the web, the more chance there is for a journalist to track you down. If your bu More ...

Can Mixed Martial Arts Survive With Only One Big Show?I could feel a movement in the force.Seriously, I felt like Luke Skywalker detecting Darth Vader. Except this time it was Dana White buying Pride FC. More ...

As a business leader, you are constantly reading publications, studying their content and consistently reading articles about your competitors. Having heard that what others say about you is weighed more heavily than what you say about yourself, you More ...

Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups. More ...

Exhibiting at a trade show can be an excellent way for new companies to attract business. However, having a successful trade show experience takes a lot of preparation. With so many booths to visit, trade show visitors don't often linger at one booth More ...

There are so many types of musicians out there that it is important to differentiate yourself on your business cards. So, what should musician business cards look like in order to get the necessary attention and portray a little bit of the story? The More ...

When thinking about the press release or free pr most companies may think, the document is just an obscure piece of the communication strategy that does not get much attention. However, in the world of today the press release can be one of the major More ...

Aspects covered when organizing a press conference:Press communicate (conception and distribution) Press Release (Conception and distribution) Media kit Establish private contacts with journalists specialized in the business area More ...